Search Engine Optimization (SEO) is the practice of optimizing websites and digital content to improve their visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by enhancing its relevance, authority, and user experience. SEO strategies involve a variety of techniques, including keyword research to identify relevant search terms, on-page optimization such as optimizing meta tags, headings, and content, technical SEO to improve site structure and performance, and off-page optimization like link building and social media engagement. By implementing SEO best practices, websites can attract more qualified traffic from search engines like Google, Bing, and Yahoo. This can lead to higher visibility, increased brand awareness, and ultimately, more conversions and sales. SEO is an ongoing process that requires regular monitoring, analysis, and adjustments to keep up with search engine algorithms and user behavior trends. Effective SEO can significantly impact a website's online presence and success in the digital landscape.